Helping you to prepare for success
Initial research and website strategy are split into multiple areas depending on your needs.
Redesign your online offering through our website consulting services.
Engage our website consultants to help you with just about anything online.
What do you need help with? Converting leads into customers, helping the right charities request funding, selling more products or services or tickets or events. Our website consultants help a wide range of organisations prepare the foundations to deliver growth and meet their specific online goals.
Gain insights into your existing website or planned website, fix and uncover significant opportunities to improve. Put our 20+ years of knowledge to work and create new possibilities for your organisation.
Strategy and website consulting
A good digital strategy is key to successful business growth. Whether your business is evolving or new to the market we work with you to set smart goals, define your value proposition and understand how you engage real people to deliver measurable business results.
Set the foundations
The first step to delivering a successful website project is to ensure you have the right foundations. This is achieved through a clear website strategy – one that is focused on your organisation’s growth goals.
You need to establish a comprehensive empathy for your target website visitors and how your website solves their problems.
To do this we need to thoroughly understand your goals, your visitors, their personas, expectations and behaviour and the role of the website in relation to all of this. From here we can make recommendations.
Project goals
Define the website objectives – and how they fit within the wider organisation goals and sales and marketing goals. What are we looking to achieve? Why change now? How are we going to measure success?
Focus metric research
This is where we explore and gain further understanding of the specific goals identified. We get clarity on the primary focus metric, benchmarking where we are today, solidifying where we want to get to and understanding the user challenges leading to these gaps.
Buyer persona development
Buyer persona development and customer journey mapping – here we look to understand the key persona we are dealing with, their issues and how we can help them solve their problems along the way. Understanding user behaviour, problems to solve, informational wants and motivations of customers.
Website review
Understand what the current website is doing wrong (and possibly right). Here we define user-experience pain points, understand search engine positioning, review website analytics, Google Search Console and understand existing traffic patterns. We gain an understanding of how the business presents its various products and services and evaluate conversion strategies – eg. calls to action, layouts and sales funnels.
Competitive audit
By looking at the competitive landscape you establish context, benchmarks and an understanding of the functionality required to meet target persona needs. This process identifies your strengths and weaknesses in relation to your competitors. From here you have a baseline to improve from. One from which you can make effective and intelligent decisions to grow your brand.
Value Proposition
We’ll look to understand your value proposition and how we can therefore position and present your offer. How we tell your story to switch buyers on to your brand.
Functional requirements
Assess the functional requirements to deliver the new website goals (eg. improved checkout/booking system). Developing a ‘wish list’ of functionalities, we can split these out into must-haves, should have, could have and probably won’t have (due to budget)! We’ll also evaluate content requirements.
Site architecture
The site blue print is determined. Technologies to be used, project team and the project timeline are agreed. We’ll ensure the overall site structure for the website presents the pieces of information in a logical and clear way to enable us to reach your website objectives.
Prototype development
We take your sitemap and turn it into a dynamic blueprint for your website. Our clickable prototype brings your vision to life, complete with key templates, interactive features and specs. Once it’s ready, your design and development team can run with it and bring your website to reality.
Selected website design projects
Actionable advice and practical solutions from our website consultants
Get help to drive growth or reach your online goals through a good digital strategy. Our team of website consultants will help deliver your plans.
Give us a call on 020 8997 4700 or send us an email enquiry
Start the briefing process with a free website consultation by submitting the form below.
