Sir Halley Stewart Trust
Who are they?
The Sir Halley Stewart Trust is a grant-making charity supporting innovative and pioneering Social, Medical and Religious projects, for the prevention of human suffering.
Sir Halley Stewart Trust
Design project including visual identity refresh, key messaging, strategy & planning and website redesign & development.
The Challenge
The Rayne Foundation approached Feelingpeaky to commission new website to shine a light on the philanthropy of the Sir Halley Stewart Trust in its centenary year.
We were briefed to ensure that the content of the website was structured in a logical way to meet audience information needs and organisation objectives. Propositions and key messages were to be articulated in a clear and motivating way with the tone of voice consistent and in line with the brand. It was key that content answered the organisational objectives, met users’ aims and for the website and was search engine friendly.
View Website
The Solution
A refresh of the Trust’s logo to make it more suitable for digital use in its centenary year alongside a fully responsive website with key messaging and copy content to communicate clearly and effectively the current purpose and strategy of the Trust.
Presentation of the three key areas of the Trust’s work detailing grant type and funding size to engage with the various target audiences and organisations that come looking at the Sir Halley Stewart Trust website for funding.
Content structured to make it much easier for charities and organisations to understand what the Trust is looking for, whether they are eligible to apply and if so, how to do so, thereby reducing the number of ineligible applications.
A responsive and accessible website with refreshed branding that communicates and shares the learning arising from the work funded, via case studies and news articles.
