Design project including key messaging, copywriting, strategy & planning and website redesign & development.
The Rayne Foundation is a charitable trust whose purpose is to bring about positive social change. They strive to achieve this by making grants, convening and enabling partnerships, drawing out and sharing learning, and bringing about improvements in services and in people’s lives.
The Rayne Foundation approached Feelingpeaky to commission a light-touch review of their external communications with a particular focus on their website.
As grantmakers with a strong focus on social change, the Foundation had a desire to communicate clearly and effectively. Trustees wished to improve the quality and focus of applications for grants and increase their chances of finding and attracting high-quality applications most closely aligned with their objectives and criteria.
The Trustees were also sharply aware of the pressures on charities which are made harder by the need to raise funds from a wide variety of sources. They wanted to make their application process as smooth and sensible as possible in order to reduce the demands on those they want to work with so that they can get on with their job of helping others. Having clear and simple communications is key to this.
A fully responsive website with key messaging and copy content to communicate clearly and effectively the current purpose and strategy of the Rayne Foundation (grants in the UK) and the Rayne Trust (Grants in Israel) and the distinction between the two.
Content structured to make it much easier for charities to understand what the Foundation are looking for, whether they are eligible to apply and if so, how to do so, thereby reducing the number of ineligible applications and increase the chance of finding and supporting the work the Foundation wants to see.
A responsive and accessible website with refreshed branding that communicates and shares the learning arising from the work funded, leveraging the wider benefit to achieve greater impact and positive change.
