Footy Fun 4 Kids started delivering football activities in a fun and learning environment in Wandsworth and Ealing in 2014.
With over 20 years of combined coaching experience, they now pride themselves in being one of the top rated children’s football deliverers in West London – encouraging children from 18-months to 12 years of age to have fun on the pitches across the week.
Heading into the sixth year, and seeing their offering expand from weekend football clubs to PPA Sports Cover and Holiday Camp provision, the Footy Fun 4 Kids team came to Feelingpeaky to help kick-start the next phase of their business journey. Having just signed-up with a new booking system provider they were looking to refresh their branding and launch a new responsive website to clearly communicate their expanded offering whilst helping to bring the session booking process online.
Footy Fun 4 Kids already had a logo but came to Feelingpeaky looking for a refresh. It was certainly about evolution rather than revolution, but they were looking for it to be more reflective of their key audience – children – whilst being fun, fresh and adaptable to use across digital platforms. It was also important that it worked across their uniforms and sporting items such as bibs and flags.
In terms of the brief for the website it really was about taking it from a self-built Squarespace site to a more professional and adaptive platform with a very user-friendly content management system. The new website was to reflect the refreshed branding, fulfil baseline digital standards in terms of SEO, https:// and responsive design, integrate with the booking system and, perhaps most importantly help engage with a growing audience.
