Late last year design agency Feelingpeaky was tasked with the challenge to re-launch the e-commerce platform for Longleat Safari & Adventure Park VIP Experiences. This consisted of introducing bespoke premium animal experiences and delivering revenues through a range of digital channels.
Our solution was to reveal that all visitors can enjoy up close access to their favourite animal attractions and Get the VIP View. We delivered a range of integrated services providing consistency in communications across microsite, targeted online advertising, PPC and email marketing.
Results Matter Most
The campaign has exceeded all targets with 411% year on year increase in online sales and the best digital Christmas trading period to date with 864% product revenue. The PPC campaign has delivered 314% ROI on media spend.
Plus the client is happy – “We are delighted with the results”, says Richard Bailey, Marketing Director.
Get the VIP View yourself
Visit the Longleat website and checkout the VIP Animal Experience Days.
—